Thursday, February 21, 2008

Industrial Advertising - Its A Numbers Game

When you want your advertisements to spread like virus, use flyer printing. These small prints are easy to distribute, carry around, and can be printed fast in several thousand pieces. It really sounds like virus, and when used properly can be contagious.

Here are a few ways to get your flyers to take root:

1. Its strength lies in the numbers.

Advertising is a numbers game. When you are dealing with probabilities and chance, your best bet is to print in large quantities to get the returns you're looking for. Getting your prints in the right hands mean you should have more than enough prints going around. The more bets you make, the more chances of winning. Fortunately, unlike gambling, you can change the variable to make the odds work for you.

2. Work with location.

Unless you're selling the cure for cancer, you can expect your customers to be those people who live conveniently near your store. Take your geographic location in mind when choosing a strategic area. The proximity depends on area to area, groceries for instance is often chosen for convenience, while women on the other hand will be willing to drive miles to visit their hairdresser.

3. Ask Favors.

Use your network. Call friends, neighbors, colleagues, relatives, family, and ask them to give away your flyers to their own network of friends, colleagues, relatives, and family. It may be an unorthodox way of doing business, but most small businesses prosper because of the support of other people.

Flyers are a great way for established businesses to boost their sales, but it is also a great way for starting entrepreneurs to market their way to stability. Here are a few businesses that can use flyers:

1. Cottage Industries.

Cottage industries are home based manufacturers typically working part-time and often involving crafts and special skills, like pastry making, bead crafts, embroidery, etc. When you want to get a bigger market, you can use flyers to show your product list and prices. This way, they can simply order your products through phone.

2. Multi-Level Marketing

This is a decentralized way of selling where individuals, instead of stores retail products. You can use your flyers as an avenue to sell your products, and include pictures, product lists, prices, and give a brief background about the unique benefits of your products. Simply include your contact information so your prospect can call you up for orders.

3. Service Providers

Whether you are a self-employed professional working from home or a college student with a part-time job, flyers is a great way to establish your credibility or inform clients about your service. Unlike those people who can choose commercial areas to attract people to their offices, you can only use word-of-mouth and referrals. You often rely for word-of-mouth or referrals.

Speed up the process and advertise yourself with flyer printing. This is ideal for a wide range of services like babysitting, web development, tutorials, graphic design, give manicures, etc.